| MAIN FEATURE >
Entrepreneurs with vision
Written by: Monika Mudranincová, Klára Smolová, Kateřina Zapletňuková,
Petr Vykoukal
Photo by: Petr Poliak, Vojtěch Vlk
Golden Czech hands are said to be
just a myth. Maybe not quite. Here are five "ordinary" entrepreneurs
who succeeded with their "ordinary" inventions, not
only on the Czech, but also on international markets. They all
share the common trait of being not only resourceful but also
tenacious when pursuing their ideas.
Photo by: Petr Poliak
|
Pavel
Blata: Road to success
Come up with ideas and pursue them to the end. Think
many steps ahead. Be able to foresee and understand
trends - these are the secrets behind the success
of Pavel Blata, the owner of the successful firm
with his name.
THIS ENTREPRENEUR from Blansko isn't wild about
media attention. When the former motorcycle racer
thinks about the reasons behind his success, he says
that he had a good idea, and that he correctly timed
its realization.
At the beginning of the nineties, he came to the
market with small motorcycles, so-called minibikes.
At the time, such bikes had been mass produced only
in Italy, so his timing guaranteed him an indisputable
competitive edge. Furthermore, he had always dreamed
of manufacturing his own motorcycle, so it didn't
matter to him that he had to start out in a garage,
assembling the minibikes himself. In the first year
he sold only five minibikes. The turning point came
a few years later when Spanish customers ordered
50 minibikes. After that the orders started coming
in and Blata was just barely able to meet the demand.
Today the garage has been replaced by a modern building,
and fifty employees use computers to develop everything
and to machine tools for production. Although minibikes
are intended mainly for children (regularly supplies
60 Czech children racers), adults can ride them in
comfort as well. Blata took a chance with them, though
he admits that only a fraction of his production
winds up in this country because weather conditions
limit year-round use. The key to prosperity was exports
- most of the Blata minibikes are sold in countries
with more temperate climates and greater purchasing
power.
The main destination is the United States, where
he now controls about 90% of the minibike market. "We
have always endeavored to ensure high quality - good
technical solutions and construction - in order to
earn a respected name," he says, explaining
his success abroad. The only thing that bothers him
is that poor quality, cheap copies of his products
are flowing over from China. "Not only do these
imitations harm our name, but customers are offered
unsafe products," he says. The company is already
taking legal measures and trying to come up with
a new strategic plan.
The Blata company has received several awards - including
Outstanding Design 2003 and Manager of the Year 2003
- and several times it has taken first in the European
Minibike Championship. Blata sees his greatest success
in his smoothly running company and the fact that
it provides employment for so many local workers.
In the future Blata plans to build another factory,
this time for 125cm motorbikes, and to employ another
500 people.
Monika Mudranincová
|
|
Photo by: Vojtěch Vlk
|
Ivan
Solnař: Cleaning up
Ivan Solnař is a man of action - he does what he says. When
he sinks his teeth into something he doesn't let go until he
brings it to a successful conclusion. Like many people at the
beginning of the nineties, he went into business. His patent
venture - a unique paper product for cleaning up dog droppings
- prevailed, and today he manufactures millions of them every
year.
SOLNAŘ'S ORIGINAL calling was that of a printer. When he
failed at several business endeavors, he decided to come up
with an activity that wouldn't require extensive investments
and that he could realize himself, without partners. In 1994
he had a protected industrial prototype of the aforementioned
paper invention registered with the Industrial Ownership Authority.
Each kit comprises a little bag made of impermeable, recycled
paper and a stiff cardboard scooper. However, convincing potential
customers (i.e., municipal authorities) of the utility of his
idea was a far more difficult step.
"
Great skepticism and an unwillingness to try anything new is
the rule in this area," complains the 61-year-old entrepreneur. "I
learned how many dogs there are in Prague and how many droppings
they leave every day on average. It turned out that in Prague
alone 22 tons need to be cleaned up every day." He used
this argument when contacting both individual Prague quarters
and journalists. Prague 1 was the first to take him up on his
idea, and officials there didn't hesitate in trying it out,
as well as promoting it. Gradually other Prague districts came
aboard, followed by other municipalities in the Czech Republic.
Today in Prague alone there are about 5,000 waste containers
with these paper kits. Visitors from abroad have also taken
note, so 10-15% of his production is currently exported to
Hungary, Slovakia, and Israel. Negotiations are under way with
importers from California, England, Japan, and Spain.
The vital, energetic Solnař fiercely protects his creation
and fights tooth and nail with imitators. This isn't surprising,
as since 1995 his products have been receiving Czech Made acknowledgment.
But he's not greedy. Following a period of development he has
been able to maintain a stable price of 0.82 crowns a kit,
which he charges all of his customers. He also gives them advice
on using his product so that there is no cost to the citizenry. "The
front side of the bag can be offered as advertising space to
breeding or cleaning firms," he explains.
Solnař makes no bones about being a millionaire. "I have
a million-crown son," he says with a smile, reeling off
many tales about his prodigious offspring. He's already given
some of the firm's customers to his son, who is also a printer.
After all the years of hard work he just wants to slow down
a bit so he can spend time on his hobby, restoring antique
weapons, and with his six-month-old grandson who is his "pride
and joy."
Klára Smolová |
Photo
by: ČTK |
Jiří
Mynář - Tools of the trade
Do you know what an edge lipper is? Unless you're a cabinet
maker, probably not. But manufacturing such a specialist's
tool can lead to international success and lots of money, as
Jiří Mynář - who gave up his great love, cabinet making, for
the more lucrative pursuit of inventions - knows well.
MYNÁŘ (43), from Ostrava, started out in business even before
the changes of 1989, and the nineties were a golden age for
his cabinet making shop. "We made everything, from shelves
to shop furnishings, and then we specialized in customized
cabinets," Mynář recalls. "My colleague and I had
everything well organized, and it worked great until the advent
of the supermarkets, with their low prices." It was impossible
to compete so Mynář decided to specialize in manufacturing
machines for lipping wooden edges, one of which he made originally
to meet his own needs. Similar devices were already on the
market, but they were too expensive for small shops. "I
spent two years developing it, and then I realized that it
had cost me so much time and money that it would be worthwhile
to try offering it to others as well," he says modestly.
He bought advertising space in professional magazines, but
the real breakthrough came when he took part in the 1998 Woodtec
trade fair in Brno. The device, which sells for CZK 100,000-130,000
plus tax, and has many other woodworking functions such as
trimming, brushing, and milling, drew interest not only in
the Czech Republic, but abroad as well. "It's tailor-made
for the needs of the Eastern market," Mynář claims. This
qualifying statement is readily reflected in the list of countries
to which he regularly exports his tools: Slovakia, Poland,
Hungary, and Lithuania.
This skilled inventor regretted leaving cabinet making, but
on the other hand he says that he uses all of his acquired
skills in his current work. He is constantly improving his
device to make it easier to use, and this year he wants to
launch a new model with an original technical solution that
should make news on the international market. In December Mynář's
firm moved its works and ten employees to a new factory that
cost CZK 8 million, some of which he had to borrow from a bank.
In the future he wants to increase his current production of
150 machines a year, mainly by penetrating foreign markets.
He says he can see the potential for new business in Latvia
and Bulgaria, and there is also some interest in Germany. The
older of his two daughters helps him in communicating with
foreign clients. She oversees business matters and administration
for the firm, while his wife keeps the books for the family
enterprise.
Klára Smolová |
| Jiří
Košík: Some fishy business
Eight years ago, Jiří Košík, a former employee of pump maker
SIGMA, decided to buy a sawmill and start a timber processing
business in Mírov, about 50 kilometers from Olomouc. At the
time Košík did not know that timber would help him get into
the more rare and potentially more profitable business of
raising fish, including crayfish.
WHEN KOŠÍK STARTED burning waste sawdust and woodchips in
a chimney in keeping with environmental regulations, he realized
that the chimney was producing a huge amount of energy. "That
heat either goes up into the air - or we could use it to
heat water," says the entrepreneur, recalling his epiphany.
The next step was building a water-heating facility creating
good conditions for raising 30 kinds of freshwater fish.
In 2000, the 69-year-old entrepreneur invested CZK 20 million,
including his own savings, and a CZK 15 million loan from
a German bank to build 48 ditch ponds for raising fish that
had seemingly little market value: loach, perch and white-fish.
These species, however, are indispensable for a pond's healthy
environment, clean water and natural balance, and nature-loving
Košík became the only person in the Czech Republic to raise
up to 240,000 such fish per year.
Košík, who combines a business talent with a love for nature
and experimenting, never rests on his laurels. A meeting
with a Swedish producer of fish-paste several years ago set
his mind on a new idea - to raise crayfish, a species that
is analogous to gold in many Scandinavian countries. "Crayfish
are an endangered species, and I have developed a special
method for their rapid reproduction," says the inventive
businessman, who comes from a family of educators.
In 2001 he turned to the European Commission for a grant
under the Special Accession Program for Agricultural and
Rural Development to finance his crayfish-raising project.
In theory the entrepreneur is entitled to CZK 4.9 million
of grant money. However, according to new rules a grantee
is obliged to finance 50% of a project with his/her own funds,
and then to receive the support only after the project is
completed. Not easily discouraged, Košík invested another
CZK 350,000 of his own money to set his crayfish farm in
motion. The Swedish customer is waiting to receive up to
30,000 crayfish this September, and is prepared to pay about
CZK 25 apiece.
Kateřina Zapletňuková |
Photo by: Petr Poliak
|
Zdeněk Novák: Hitting the "target" market
Zdeněk Novák (53) got into the manufacture of a strange
product - clay pigeons (flying targets for skeet shooting)
- by chance. A friend of his who was a hunter used to make
his own targets for himself and a couple of friends. In the
mid-nineties they were offered a high-capacity machine for
making the targets, and they jumped at the chance.
BUT THEY SOON realized that they didn't have CZK 6,500,000
to pay for the machinery. So they started looking for a partner,
and they found Novák, who had a strong business background.
After the "Velvet Revolution" he ran a travel agency.
He also has a business importing GAS denim clothing, and
a slot-machine manufacturing business, both of which are
still going strong.
Novák agreed to come on board, and clay pigeons became another
product of his firm, Hornet, which is headquartered in Holešov,
in Moravia. But the Czech market isn't large enough to support
the production facility, so it was necessary to begin exporting.
Success abroad was contingent on their developing a first-rate
product. "The most important thing in the manufacture
of clay pigeons is properly balancing two components - limestone
and black-coal pitch (the waste from tar processing)," says
Novák, explaining development problems. "The quality
of the targets depends on literally tenths of grams. A standard
clay pigeon weighs 105 grams. Target requirements are conflicting
- they have to be solid enough not to break in the catapult,
but they also have to shatter effectively when hit by gunfire."
After many tests he arrived at the optimal solution, and
success quickly followed. Through a friend, Novák addressed
shooting ranges in Great Britain, and one of the owners requested
samples for testing. A few weeks later the British contact
showed up in person and asked for exclusive rights in the
UK. He currently buys several million targets a year, and
the firm turns over about CZK 40 million annually. The key
step for acquiring additional customers has been regular
participation since 1998 in the IWA trade fair for sporting
and hunting weapons in Nuremberg, Germany.
While in the early years interest in the targets was sporadic,
Hornet eventually won customers in such countries as Cyprus,
South Korea, and the Republic of South Africa. Because the
product also sells well in neighboring countries (primarily
Germany, Austria, and Italy), Hornet has become a nightmare
for some European manufacturers that, although far larger,
are losing customers to Novák's firm in many markets that
the competitors had previously divided among themselves.
Petr Vykoukal |
|