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The Prague Tribune's advertising rates
Since November 1997, websurfers can access The Prague Tribune Online at http://www.prague-tribune.cz There, they can read ( in English and free of charge ) the current issue of The Prague Tribune.

For an advertiser willing to benefit from the opportunities created by the rise of the Internet, sponsoring a section of The Prague Tribune Online will prove to be a real booster: Your logo or advertising banner will be present on the top of every page of the section you sponsor.

Advertising rates:
Banner 468*60 pixels on the Home page and Focus on section: CZK 15.000/month
Banner 468*60 pixels on a specific section CZK 10.000/month.
Rates are effective starting January 1st, 2005. Prices do not include 19% VAT.

For further details contact our sales executives : Petra Spanko (Sales Manager) or Hana Horvatova.

Insertions are payable 14 days after issue date.

Cancellation fee (in percentage of the insertion cost) :
2 weeks before publication date: 100%
3 weeks before publication date: 50%
4 weeks before publication date: 20%

Rates are effective starting January 1st, 2005. All prices are calculated per insertion.
Prices are in CZK; also payable in USD or equivalent. Prices do not include 19% VAT.

AD SIZES

full double page 460mm x 280mm don't forget to add 3 mm all around for bleeding	full page 230mm x 280mm don't forget to add 3 mm all around for bleeding	full page with margins 206mm x 260mm	junior page 145mm x 184mm
1/2 page horizontal 206mm x 127mm	1/2 page vertical 100mm x 245mm	1/3 page vertical 67mm x 245mm	1/4 page portrait 100mm x 127mm
1/3 page horizontal 206mm x 84mm	1/4 page horizontal 206mm x 63mm	1/4 page sponsoring sidebar 206mm x 19mm

Gender The Prague Tribune readership structure is composed of 57,9% men and of 42,1% women.
Age Nearly 60% of the readers of The Prague Tribune are in an age bracket of 20 to 40.
Education More than half of The Prague Tribune readers have a Bachelors’ degree or a degree of higher education.
Nationality The large majority of The Prague Tribune readers are Czech (92,6%).
Residence 44% of The Prague Tribune readers live in Prague. The majority of the remainder live in other regions of the Czech Republic.
Net monthly personal income More than 60% of The Prague Tribune readers earn more than CZK 20,000 net per month. Nearly 20% of them earn more than CZK 50,000 net per month.
Internet at home More than 60 % of The Prague Tribune readers have access to the Internet at home.
E-banking More than half of The Prague Tribune readers uses on-line banking facilities.
Corporate car More than half of The Prague Tribune readers have a corporate car.
Frequent flyer breakdown 21,3% of The Prague Tribune readers are owners of a frequent flyer card.
Nights in hotels 42,1% of the readers of The Prague Tribune have spent more than 15 nightsin hotels over the last year.
Professional occupation Half of The Prague Tribune readers belong to the top management segment.
Type of organization About 40% of The Prague Tribune readers work in foreign organizations or Czech/foreign joint-ventures.
Size of organization About 58% of The Prague Tribune readers work in companies that have more than 51 employees.
Area of activity 33% of The Prague Tribunereaders work in manufacturing.
Decision-makers Many of The Prague Tribunereaders are involved in decision-making activities: strategic/IT consultancy (44,3%); advertising/PR; marketing (41%); and financial/banking/insurance services (32%).

This document represents a mere fraction of the marketing and media data available for analysis. Cross tabulations can be provided by The Prague Tribune’s marketing department or by Median.